We bring you our TOP 5 Image SEO Optimization Tips to help you get better Rankings in Google.
Find out why and how to take advantage of this often-neglected type of search.
While a lot of energy is being spent trying to figure out how to take Google #1 Text search, there is a much easier search medium that seems to be underutilized: image search.
According to data from Jumpshot and Moz, Google Images accounts for a considerable number of searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made more than 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook.
The above chart doesn’t present a complete picture of search, However, it shows us that Google Image search is a huge portion of the overall search.
PRO TIP: “Images that enhance a user’s experience are ranked better by Google”
Now let’s get to the fun part where we dissect the TOP 5 Images SEO Tips and see what steps you can take to get better rankings and traffic from google images alone.
TOP 5 Images SEO Tips to get Google Images Rankings
1.Use an Anchor Keyword as Image file name.
As illustrated above, the file name is the most basic description of your image that is searchable. Make the name count.
2.Allways have Alt tags on your images
Alt tags are HTML attributes used to describe your image and are used in place of the image when it doesn’t render or isn’t displayed.
For example, the text would be displayed by a screen reader for the visually impaired, when images are disabled in a browser or when the image can’t be decoded.
An alt tag is an alternate display of text in place of the image. Here’s a more technical explanation by Yoast on how to use alt tags to identify your images.
3.Use a Second Tier Keyword for Captions.
Captions are typically the title or description that is displayed with the image.
4.Always have Descriptions of images.
The description is a field that allows for a full explanation of the image and that may provide additional details including links.
Descriptions are displayed when an image within a post or on a site is clicked on and opened in a separate window.
5. Make sure to have Contextual information surrounding the image.
Google determines the relevance of images to search results by the context of everything else around them including text content, other images, image sitemaps, page title and page URL. So optimize them all and keep your page messaging unified and consistent.
YES! It’s that simple to do just a few changes and improve your image rankings and ultimately get more FREE Traffic out of Google for your websites or for your client’s website.
And this is just the beginning because images have so obvious potential to bring in free traffic that can be converted into leads or customers.
Yet too many businesses fail to optimize images separately from the article, web page or landing page where they are displayed, and as a result, they lose valuable opportunities to promote their brand, store, product or service in search results. Spend a little more time in SEO for images and unlock the potential returns that so many overlooks.
And I Got Even better NEWS for you!
I found a tool to do all this for you on autopilot!
You will be amazed how ignoring one small detail can make a 35% Traffic increase.
For a long time, I had been ignoring (I’m sure you too) to optimize my images because I never felt like that can make the difference in my traffic and rankings…
Boy, was I wrong! (Big Time)
My good friend Clive reached out to me a few days back asking me to test out his image optimization tool telling me that it can optimize thousands of images for better SEO results in just a few clicks…
Now because I have a lot of websites, I wanted to start with a few websites from my local clients and see how it can perform.(It made me curious)
I wanted to test it on a local niche because it allowed me to set the Geo Location on images as well, and I know this old trick works when it comes to Local Rankings…
(I thought to myself if this works, in local should be the biggest impact)
And I was amazed to see an organic traffic spike by 35% just because I properly optimized all my images and set them geolocation tags.
In an effortless way, I was able to please my local clients and getting them better rankings virtually overnight, and it took me less than 30 minutes to optimize everything!
Watch Mass Optimizer Short Demo
Now here is the catch with SEO for Images
If you have ANY interest in Search Engine Optimisation of websites, from blogs to e-commerce stores, or ranking videos then this is a ‘must have’ tool in your SEO Toolbox.
When we aim to rank – websites or videos – we all know there is no ‘One Thing’ that brings ranking success.
For web pages it can be keyword density, length of content, links out to high authority sites and more than the Search Engine bots check for before deciding where your page or post deserves to sit in the ‘Matrix’.
Videos too. Titles, Tags, Descriptions and more – there are a lot of boxes that need to get ‘ticked’ to get those all important page 1 rankings.
Most marketers know that putting the search term they want to rank for in their web page or video title. But there’s a whole lot more that can be done to Media Files ( images and videos) than most people realize.
Optimize Images on AUTOPILOT and Double Your Rankings & Traffic:
In .jpeg images, you can add Titles, subtitles, tags, and descriptions ( over 3000 characters of related content!) even URLs and Geo Locations i.e. map coordinates. Pretty cool for offline businesses!
Videos too, text content, tags and more. Even the URLs of the creator’s website and a promotional website.All that hidden content is called ‘metadata’ and it’s how the big Stock Photo libraries track you down if you use their images without permission!
With ‘Mass Optimizer’ released today by Lloyd Farrell and Clive McGonigal you can do all of the above and more to not just one image or video but folders full of images and videos in one click!
You can add ‘Spintax’ to make your images and videos ‘metadata’ unique – rename the files from your list of targeted search terms, randomized tags even adding links to your Websites, YouTube Channels or Site Maps.
Spun content from niche related articles added to the images of your websites, stores, and blogs? Easy! Import your images folder into Mass Optimizer, add a list of targeted search terms and textual content, click and done.
The software is already being updated with even more built-in ‘mini tools’ to help with your SEO.