It’s 2018 and the internet has evolved.
With all the hacking becoming more and more of a practice in almost an automated way online, Privacy and security have now become a top priority for most businesses.
Even the internet giant, Google has started leveraging more importance to secured sites. This means, if you own any kind of website(blog, eCommerce, Lead Magnets), then this is the right time to add Secure Socket Layer (SSL) protection to your website.
SSL Protected Websites has just became #1 concern of most business owners!
Not to mention that WordPress is by far the most widely spread Content Management System (CMS) holding close to 30% of the market
share while hosting millions of websites.
Therefore, we have decided to help you with step by step guide on how to add an SSL-certificate by Let’s Encrypt to any WordPress website for protecting user privacy.
But let’s start with the genesis…
STEP 1 – What is an SSL Certificate anyway?
In a nutshell, the term SSL stands for Secure Socket Layer. (Don’t get intimidated yet.. )
It acts as the middle-layer between the visitor’s browser and the server where a site is hosted. While browsing the internet, we share personal information and credit card details.
This is where SSL comes to the rescue in protecting your visitor’s privacy.
How to tell if a website is SSL Protected or not? (Good Questions… most people out there don’t know this!)
You can easily recognize an SSL protected site because it is marked as HTTPS in the address bar with a green padlock icon.
This indicates that the transmission of data between the visitor and the server is encrypted.
In other words, SSL makes sure that the information entered is transferred encrypted and isn’t compromised by any third party.
STEP 2 – What is the Importance of SSL Certificates and why should I care?
If you missed this here’s what Google told everyone in a summary announcement:
Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.
The use of SSL certificates is growing rapidly and almost everyone is switching to HTTPS protocol. This is because…
SSL is Now a Ranking Factor in Eyes of Big Google (and for good reasons…)
In a recent update, Google has added SSL certificate use as a ranking parameter for it’s SERPs (Search Engine Results Pages) along with site speed.
This is one way that can help you or you’re clients, leveraging an SSL certificate can help boost rankings and improve SEO.
Having your website secured with SSL It Helps to Avoid the “Not-Secure” Warnings you might already encounter (how’s that from breaking trust before users ever see your site…)
It’s 2018 and it’s CRUCIAL to have an SSL-certificate so that your visitors won’t see this warning and will be more likely to trust your site.
This is a signal for visitors that a website page is secure. (Without it, your customers are at risk of having their information compromised.)
STEP 3 – Ok, How do I FIX This?
Hi five to everyone who has been through it already and know how to fix this, but at the same time there are millions of people out there just like you and me,
who has the website blocked by this latest update and need the help to switch to HTTPS
HINT: Millions of Small Business Owners (zero knowledge about internet) DON’T KNOW How to get it fixed.
But really this can be done in just a few minutes because the WP Plugins are here to rescue us.
You see there is no reason to be intimidated by this, instead learn a new skill!
There are plenty of SSL WordPress Out there you can use, but in this Blog, I will reveal what we are using to secure our websites. (Plus it’s really simple to use…)
Really Simple SSL (Plugin) – Download Here
This will help you turn any HTTP website/blog into HTTPS protocol with just a few clicks of your mouse!
This plugin aims to keep SSL simple with minimal options and the ability to enable SSL with one click. Once enabled, this plugin moves your entire site to SSL. All incoming requests are redirected to HTTPS.
You can research for more plugins if you want, but this gives you the idea of what needs to be done next, right?
Because I have a really cool opportunity for you guys today!
Now that you know how easy it is to get this problem so many small business owners face as in TODAY, and start offering SSL Installation Services to clients?
Because this is an easy and fast profit method that anyone can make money with by tomorrow…
( and you don’t need to be a tech savvy to replicate this… )
More Details Here: https://www.xmarketing360.com/dfySSLMarketing
Imagine you can start offering SSL Service to Local Businesses as soon as today… Without spending a minute to create anything,
Because all the heavy lifting has been done for you!
If you are just getting started and don’t know how to at this point…
This is Done For You From Marketing Solutions to Problem Fixing!
If you think about it, it’s a perfect fit for you, because you may already find yourself in the situation of working with local clients.
(.. Or just considering getting started)
This can be one of the extra services you offer to your clients right off the shelf,
Or it can become your foot through the door element (…if you are just getting started)
You’ve got to check out this HOT package of stunners…
Video Marketing Strategy + Easy Way to create Stunning Videos
Whenever a business is forced to look for new ways to expand its reach, video marketing seems to always land on the shortlist.
But why is that?
I think it’s because videos tend to stand out, regardless of the medium in which they are viewed. But you can’t create a video that will stand out if you don’t have a solid video marketing strategy.
If you think long and hard about it, it’s really hard to ignore video marketing anymore.
Think of a better method that’ll give your potential clients a quick overview of your latest product, without bombarding them with text.
Tough, isn’t it?
If you finally decided to embrace video marketing for your business, here are a few pointers that will make it easier to create an effective video marketing strategy for local clients.
Establish your goals
First things first. What do you want to get out of it?
Do you want to promote your brand’s awareness?
Or you need to get the word out about a new product?
If you’re only doing it to get more sales, you got to throw more into the mix in order to be effective. Every successful marketing video does at least one of the following things very well: educates the audience, captivates viewers using solid entertainment, or serves as inspiration for the target audience. This is the video content that gets reactions and shares, so this is what you should be aiming for.
Establish your audience
Once you have your goal in mind, figure out your target demographic. Put yourself in their place and try to envision what you’d want to see when watching a video.
Everything you do (whether it’s writing content, picking the actors or filming the actual thing) should be crafted with the targeted audience in mind.
Your video needs to be the answer to their questions or at least clear some of their most common misunderstandings.
Your video marketing campaign is not going to be successful unless you give your audience something that it wants, or at least appreciates.
Create your promotional videos
Now that you have your goal and your buying personas, it’s time to get busy.
Depending on your budget and the production quality that you’re aiming for, you might (or might not) have the means to invest in an in-house videographer.
Fortunately, video advertising does not need to break your bank. We witnessed quite a lot of success stories of video marketing campaigns that started with a $5 Fiverr video. Whatever you end up doing, make sure you met the minimum acceptable level of quality.
Here are a few more pointers about content to help you along:
- Include a call to action. All your work is in vain if you end the video with a black screen. Don’t forget to include some kind of call to action to monetize. If you’re doing for brand awareness reasons, at least end it with your business contact information.
- Video marketing is by far the best way to build your brand online, and get tons of new customers knocking on your door, either you are a consultancy agency, or just sell video marketing services online, you know the importance of having great videos online that can represent your brand or your clients brand.
- And this is just the tip of the iceberg because lately more and more small businesses are demanding video marketing services to promote their business and services online and ultimately acquire more customers from having pro-quality videos on youtube or other video platforms.
If you are just starting out in video marketing, or you are an experienced video editor and marketer, the following information will make your job way easier.
The Problem and solution for video marketers…
Since I had been involved in video marketing, I had to dedicate a lot of time to learn
The video editing software other professionals use in this space…
And this can take months in a row to learn how to use them (and you just understand the basics)
But it’s way more complicated than it seems because of this professional software such as:
Adobe After Effects and Adobe Premiere Pro are dedicated to true professionals that are paid handsomely to spend days and months getting a video done for clients.
But we are looking for speed and efficiency (not to spend months learning complicated video editing platforms)
So back in the days, when those were the only options available, I had to learn them from scratch, but these days things are starting to look way easier.
There is a cool Video Editing App called VideoRobot, that I told you about countless times that allows you to create Stunning Videos for your company or for your clients with commercial rights.
Whatever Business You’re In,VideoRobot Is Here To Help YOU!
VideoRobot Review + Exclusive Bonuses FREE! ($800 Value)…
This is the ALL-Inclusive Easy to use Video App that lets you generate thousands of videos specially designed for local businesses with DFY Templates, so you don’t need any video editing skills at all!
Don’t miss out on this amazing way to generate Stunning Videos in just 6 clicks…
Many small business owners know they need a quality website that is SEO optimized, but far too often they are not sure what it takes to get it on the top and noticed by the public.
So unless your business is among the top listings, it is very hard for you to generate potential customers.
And the competition is even tougher for the small businesses because they have to compete with their bigger counterparts.
So what is the recipe to success?
Small businesses should focus on implementing local SEO (or, local search engine optimization) strategies to capture as many local customers as possible.
Although there are many ways to get this done, we have put together the best ones.
Top 10 ways to improve local SEO for small businesses:
1. Build Local Links
Link building is a core concept in SEO. And local link building is essential if you are doing local SEO marketing. But what is local link building? In short, it is the process of gaining backlinks from authoritative and high-quality publications, blogs and directories which work within the geographical area of your small business. Approaching local newspapers and submitting to local directories are some of the ways which will help you make your target.
2. Use Press Releases
Press releases are very effective in local SEO campaigns. They are efficient in creating a local buzz and thus, help your website rank well in local search results. The press releases should focus on genuine news and should cover important events like new product launches. For best results, just make sure that you have included geo-specific keywords in the title of a press release.
3. Bring in Online Reviews
Reviews on an online directory like Yelp and other user-generated review sites also help in local SEO process. All you have to do is list yourself in these online review sites, and ask your customers to post feedback once the transaction is over. You also have to make sure that your official website is properly linked to your review profiles. The local visibility of your small business in SERPs will start improving once you start getting more reviews on these sites.
4. Optimize for Video
You can upload relevant videos about your company on YouTube and Vimeo. However, make full use of the description page before making a video public. Include your contact information like address, phone number and official website in the description area. This will massively boost your local SEO strategy.
Local SEO is no longer an option for local businesses; it has grown to become a necessity. It is the most effective way for a local business to meet greater visibility and attract online customers, and there is no way one can ignore it anymore. cloud base software called X Leads 360 – http://xleads360.com is today used by many small businesses.
5. Highlight Your Unique (Local) Value
If you run a local small business, your existing customers certainly like you because of the top-shelf personalized service you offer to them. In fact, customers choose local businesses over nationwide known brands with chains because of this reason.
Treating your customers fairly, providing them the care and value of service they deserve and always delivering quality work are the general terms to describe value. This value can be well mixed with your SEO strategy.
Firstly, you should make sure that your business gets out of the comfort zone a bit. For instance, in case you have a car repair facility, your website content should include description terms which are unique such as ‘the best car repair in XXX’, ‘top-quality vehicle repair’, ‘fast and reliable’ etc. Aside from that, make sure to include your local information everywhere from your meta descriptions to landing pages and other websites. Customers love quality local businesses, and your location is your biggest weapon.
6. Leverage The Power Of Social Media
Facebook, Twitter and Instagram are all one-stop-digest destinations for every one of us. Social media has been dominating the digital space over the years. We communicate, read news and share information on social media every day. Which brings us to the fact that it is a place your business needs to put its focus.
In reality, many small businesses are trapped in the world of social media – failing to update their pages and profiles. This sends a wrong message to the user. On the other side, being consistent with your social media posts will help you gather the virtual – and actual likes of your local audience.
7. Create A Virtual Presence That Fits Every Screen
What’s the chance for an average user to hop on to your small business website from your social media page? Very big.Nowadays, people use smartphones more than desktop computers. We all have them in our pockets and use them for everything. They are small, fit everywhere and have everything our computers have – in a packed version.
And that is why you should create a website which is responsive and mobile-friendly. The best part is Google loves mobile-friendly websites and will give your advantage over your local competitors.
8. Exploit The Power Of Email Marketing
Email marketing is not dead. For local customers, it is among the best tools to use.
Why? Well, your local small business has one strength over any other – the location. For the average user, it is easier to check out your offer or discount than ‘go the miles’ to another destination. People still check their emails on a daily basis, and a tailored offer, discount or promotion sent with a friendly tone will make your audience even more attached to your business.
Email marketing will help you get noticed as well. If you connect and mix it with your other approaches such as social media and on-page SEO, it can do wonders.
9. Install Google Analytics.
The information small business owners get from analytics is enough to make the average persons head spin, but at a very basic glance one can find valuable information such as: how many people visit their site, what search term landed them the site, length of visit, which site referred them, new vs. return visitors, and many other valuable stats that can only be used to improve website. Do this first and start gathering data.
10. Great Website Structure
SEO rotates around how the search engines scan for content to give their users. You need to be found by the search engines,then it is your obligation improve your website structure. One of the ideal ways to do this is to use meta tags and sitemaps in your website. There are amazing types of SEO software that can help you with this. Hence, you can find thousands of local clients using our cloud base software called X Leads 360
If you enjoyed our top 10 ways to improve your Local SEO or your local client’s SEO and Rankings, feel free to leave your comments bellow.
And don’t forget to SMASH the Social Buttons as well 🙂