We bring you our TOP 5 Image SEO Optimization Tips to help you get better Rankings in Google.
Find out why and how to take advantage of this often-neglected type of search.
While a lot of energy is being spent trying to figure out how to take Google #1 Text search, there is a much easier search medium that seems to be underutilized: image search.
According to data from Jumpshot and Moz, Google Images accounts for a considerable number of searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made more than 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook.
The above chart doesn’t present a complete picture of search, However, it shows us that Google Image search is a huge portion of the overall search.
PRO TIP: “Images that enhance a user’s experience are ranked better by Google”
Now let’s get to the fun part where we dissect the TOP 5 Images SEO Tips and see what steps you can take to get better rankings and traffic from google images alone.
TOP 5 Images SEO Tips to get Google Images Rankings
1.Use an Anchor Keyword as Image file name.
As illustrated above, the file name is the most basic description of your image that is searchable. Make the name count.
2.Allways have Alt tags on your images
Alt tags are HTML attributes used to describe your image and are used in place of the image when it doesn’t render or isn’t displayed.
For example, the text would be displayed by a screen reader for the visually impaired, when images are disabled in a browser or when the image can’t be decoded.
An alt tag is an alternate display of text in place of the image. Here’s a more technical explanation by Yoast on how to use alt tags to identify your images.
3.Use a Second Tier Keyword for Captions.
Captions are typically the title or description that is displayed with the image.
4.Always have Descriptions of images.
The description is a field that allows for a full explanation of the image and that may provide additional details including links.
Descriptions are displayed when an image within a post or on a site is clicked on and opened in a separate window.
5. Make sure to have Contextual information surrounding the image.
Google determines the relevance of images to search results by the context of everything else around them including text content, other images, image sitemaps, page title and page URL. So optimize them all and keep your page messaging unified and consistent.
YES! It’s that simple to do just a few changes and improve your image rankings and ultimately get more FREE Traffic out of Google for your websites or for your client’s website.
And this is just the beginning because images have so obvious potential to bring in free traffic that can be converted into leads or customers.
Yet too many businesses fail to optimize images separately from the article, web page or landing page where they are displayed, and as a result, they lose valuable opportunities to promote their brand, store, product or service in search results. Spend a little more time in SEO for images and unlock the potential returns that so many overlooks.
And I Got Even better NEWS for you!
I found a tool to do all this for you on autopilot!
You will be amazed how ignoring one small detail can make a 35% Traffic increase.
For a long time, I had been ignoring (I’m sure you too) to optimize my images because I never felt like that can make the difference in my traffic and rankings…
Boy, was I wrong! (Big Time)
My good friend Clive reached out to me a few days back asking me to test out his image optimization tool telling me that it can optimize thousands of images for better SEO results in just a few clicks…
Now because I have a lot of websites, I wanted to start with a few websites from my local clients and see how it can perform.(It made me curious)
I wanted to test it on a local niche because it allowed me to set the Geo Location on images as well, and I know this old trick works when it comes to Local Rankings…
(I thought to myself if this works, in local should be the biggest impact)
And I was amazed to see an organic traffic spike by 35% just because I properly optimized all my images and set them geolocation tags.
In an effortless way, I was able to please my local clients and getting them better rankings virtually overnight, and it took me less than 30 minutes to optimize everything!
If you have ANY interest in Search Engine Optimisation of websites, from blogs to e-commerce stores, or ranking videos then this is a ‘must have’ tool in your SEO Toolbox.
When we aim to rank – websites or videos – we all know there is no ‘One Thing’ that brings ranking success.
For web pages it can be keyword density, length of content, links out to high authority sites and more than the Search Engine bots check for before deciding where your page or post deserves to sit in the ‘Matrix’.
Videos too. Titles, Tags, Descriptions and more – there are a lot of boxes that need to get ‘ticked’ to get those all important page 1 rankings.
Most marketers know that putting the search term they want to rank for in their web page or video title. But there’s a whole lot more that can be done to Media Files ( images and videos) than most people realize.
Optimize Images on AUTOPILOT and Double Your Rankings & Traffic:
In .jpeg images, you can add Titles, subtitles, tags, and descriptions ( over 3000 characters of related content!) even URLs and Geo Locations i.e. map coordinates. Pretty cool for offline businesses!
Videos too, text content, tags and more. Even the URLs of the creator’s website and a promotional website.All that hidden content is called ‘metadata’ and it’s how the big Stock Photo libraries track you down if you use their images without permission!
With ‘Mass Optimizer’ released today by Lloyd Farrell and Clive McGonigal you can do all of the above and more to not just one image or video but folders full of images and videos in one click!
You can add ‘Spintax’ to make your images and videos ‘metadata’ unique – rename the files from your list of targeted search terms, randomized tags even adding links to your Websites, YouTube Channels or Site Maps.
Spun content from niche related articles added to the images of your websites, stores, and blogs? Easy! Import your images folder into Mass Optimizer, add a list of targeted search terms and textual content, click and done.
The software is already being updated with even more built-in ‘mini tools’ to help with your SEO.
If you are a small business owner and you are looking to attract more local customers and generate qualified traffic to your website, then this is exactly what you have been searching for.
We put together a Local SEO Guide dedicated to small businesses.
Additionally, you will also need more consistency throughout the year to survive in this increasingly competitive marketplace.
This small business owners Complete SEO Guide is aimed to help you better position your business to compete in the local market.
LOCAL SEO GUIDE FOR SMALL BUSINESSES
1. Properly optimize your Business’ Website
Your website is the most important and valuable online asset. Hence, it needs to be properly optimized to ensure it ranks high within search results. How to optimize your website
Create a domain name that reflects the nature of your business and its location
Incorporate your NAP in all individual pages on your website
Add keywords on page titles that identify with your business and its location
Highlight your offerings
2. Establish an apt link strategy for SEO
Links from your company’s website to other interrelated websites and vice versa play a major role in your business’ SEO visibility. These links help to establish authenticity and reliability of your business. You can achieve this by;
Sharing your website’s like to your social media pages such as Facebook and Twitter
Host or sponsor charity events or offer discounts, and then encourage the beneficiaries to link to your website when creating content about these activities
Include links to your site whenever you send our email newsletters or are updating your customers
3. Claim all your listing
Search engines are busy crawling the internet looking for information to use in their ranking algorithms. Hence, you need to make sure your business is listed on the larger business directories and that all the information provided is accurate. Discrepancies in your business name, phone number and address may negatively impact your local ranking. For instance, if the search engines realize mismatched information, they will skip your listing and look for other listings with more accurate details to place ahead of yours.
4. Encourage customer reviews
Since you cannot give your customers incentives to leave a review or tell them to leave reviews, you can still encourage them to. A great way to have your clients leaving reviews is by sending them follow up emails containing links to your local listing profiles and letting them know that you would like to hear about their experiences.
5. Local Optimization with NAP (business name, address and phone number) focus
You should strive to optimize your page with target keywords that describe your products or services while also referencing your location. For instance, if you are a veterinarian in Maryland, then your pages titles and site copy should have several variations of local search terms like Maryland veterinary or veterinary services in Maryland, and so forth. Also, reference key landmarks in your area that are within proximity to your business to boost your local SEO.
6. Focus on other search engines
Most small businesses put all their focus and effort on ranking on Google search engines. This is probably because it tends to have the fastest and potentially the best returns when compared to other search engines. However, when aiming for local markets, it is highly recommended that you also focus your efforts on other local search engines like Bing (Local) Maps.
7. Register the domain name with the business
Word has it that Google uses the address that a company is registered under to rank for local search results. Hence, businesses may want to register their domain names with their current business addresses. Also, make sure to mark the location of your business in the map “centroid” as it is another indicator of relevance.
8. Get listed in directories
Make sure you are listed on all of the free local directories in order to get more local traffic. This includes Google Places or Bing Local. These locations are one of the first places users will visit when trying to find a local business. Take the time to audit and update these listings for consistency of information.
9. Engage with your customers on social media regularly
Social media pages play a major role in local business visibility in search results. Hence, make sure you are proactive on social media by engaging your customers to grow your following. Some great ideas for engagement include promotions, giveaways, highlighting stories of relevance to your customers and giving them regular updates on new products.
10. Create Local Content
It is becoming increasingly important for sites to create content that offers users value. You can do this by creating content that tries to address various customer concerns and providing solutions. This will impact on your local search ranking.
The internet is now more competitive than ever, and executing an SEO strategy is no longer an option. It is a necessity for every business. With consistency, these small businesses local SEO Guide will help improve your presence and visibility in search engines.
Not only that, but we also have the tool for helping you reach more customers!
You can find thousands of local clients using our cloud base software called X Leads 360 – http://xleads360.com.
If you enjoyed our guide make sure you SMASH that Social Buttons bellow this article!
Many small business owners know they need a quality website that is SEO optimized, but far too often they are not sure what it takes to get it on the top and noticed by the public.
So unless your business is among the top listings, it is very hard for you to generate potential customers.
And the competition is even tougher for the small businesses because they have to compete with their bigger counterparts.
So what is the recipe to success?
Small businesses should focus on implementing local SEO (or, local search engine optimization) strategies to capture as many local customers as possible.
Although there are many ways to get this done, we have put together the best ones.
Top 10 ways to improve local SEO for small businesses:
1. Build Local Links
Link building is a core concept in SEO. And local link building is essential if you are doing local SEO marketing. But what is local link building? In short, it is the process of gaining backlinks from authoritative and high-quality publications, blogs and directories which work within the geographical area of your small business. Approaching local newspapers and submitting to local directories are some of the ways which will help you make your target.
2. Use Press Releases
Press releases are very effective in local SEO campaigns. They are efficient in creating a local buzz and thus, help your website rank well in local search results. The press releases should focus on genuine news and should cover important events like new product launches. For best results, just make sure that you have included geo-specific keywords in the title of a press release.
3. Bring in Online Reviews
Reviews on an online directory like Yelp and other user-generated review sites also help in local SEO process. All you have to do is list yourself in these online review sites, and ask your customers to post feedback once the transaction is over. You also have to make sure that your official website is properly linked to your review profiles. The local visibility of your small business in SERPs will start improving once you start getting more reviews on these sites.
4. Optimize for Video
You can upload relevant videos about your company on YouTube and Vimeo. However, make full use of the description page before making a video public. Include your contact information like address, phone number and official website in the description area. This will massively boost your local SEO strategy.
Local SEO is no longer an option for local businesses; it has grown to become a necessity. It is the most effective way for a local business to meet greater visibility and attract online customers, and there is no way one can ignore it anymore. cloud base software called X Leads 360 – http://xleads360.com is today used by many small businesses.
5. Highlight Your Unique (Local) Value
If you run a local small business, your existing customers certainly like you because of the top-shelf personalized service you offer to them. In fact, customers choose local businesses over nationwide known brands with chains because of this reason.
Treating your customers fairly, providing them the care and value of service they deserve and always delivering quality work are the general terms to describe value. This value can be well mixed with your SEO strategy.
Firstly, you should make sure that your business gets out of the comfort zone a bit. For instance, in case you have a car repair facility, your website content should include description terms which are unique such as ‘the best car repair in XXX’, ‘top-quality vehicle repair’, ‘fast and reliable’ etc. Aside from that, make sure to include your local information everywhere from your meta descriptions to landing pages and other websites. Customers love quality local businesses, and your location is your biggest weapon.
6. Leverage The Power Of Social Media
Facebook, Twitter and Instagram are all one-stop-digest destinations for every one of us. Social media has been dominating the digital space over the years. We communicate, read news and share information on social media every day. Which brings us to the fact that it is a place your business needs to put its focus.
In reality, many small businesses are trapped in the world of social media – failing to update their pages and profiles. This sends a wrong message to the user. On the other side, being consistent with your social media posts will help you gather the virtual – and actual likes of your local audience.
7. Create A Virtual Presence That Fits Every Screen
What’s the chance for an average user to hop on to your small business website from your social media page? Very big.Nowadays, people use smartphones more than desktop computers. We all have them in our pockets and use them for everything. They are small, fit everywhere and have everything our computers have – in a packed version.
And that is why you should create a website which is responsive and mobile-friendly. The best part is Google loves mobile-friendly websites and will give your advantage over your local competitors.
8. Exploit The Power Of Email Marketing
Email marketing is not dead. For local customers, it is among the best tools to use.
Why? Well, your local small business has one strength over any other – the location. For the average user, it is easier to check out your offer or discount than ‘go the miles’ to another destination. People still check their emails on a daily basis, and a tailored offer, discount or promotion sent with a friendly tone will make your audience even more attached to your business.
Email marketing will help you get noticed as well. If you connect and mix it with your other approaches such as social media and on-page SEO, it can do wonders.
9. Install Google Analytics.
The information small business owners get from analytics is enough to make the average persons head spin, but at a very basic glance one can find valuable information such as: how many people visit their site, what search term landed them the site, length of visit, which site referred them, new vs. return visitors, and many other valuable stats that can only be used to improve website. Do this first and start gathering data.
10. Great Website Structure
SEO rotates around how the search engines scan for content to give their users. You need to be found by the search engines,then it is your obligation improve your website structure. One of the ideal ways to do this is to use meta tags and sitemaps in your website. There are amazing types of SEO software that can help you with this. Hence, you can find thousands of local clients using our cloud base software called X Leads 360
If you enjoyed our top 10 ways to improve your Local SEO or your local client’s SEO and Rankings, feel free to leave your comments bellow.
And don’t forget to SMASH the Social Buttons as well 🙂