Video Marketing Strategy + Easy Way to create Stunning Videos
Whenever a business is forced to look for new ways to expand its reach, video marketing seems to always land on the shortlist.
But why is that?
I think it’s because videos tend to stand out, regardless of the medium in which they are viewed. But you can’t create a video that will stand out if you don’t have a solid video marketing strategy.
If you think long and hard about it, it’s really hard to ignore video marketing anymore.
Think of a better method that’ll give your potential clients a quick overview of your latest product, without bombarding them with text.
Tough, isn’t it?
If you finally decided to embrace video marketing for your business, here are a few pointers that will make it easier to create an effective video marketing strategy for local clients.
Establish your goals
First things first. What do you want to get out of it?
Do you want to promote your brand’s awareness?
Or you need to get the word out about a new product?
If you’re only doing it to get more sales, you got to throw more into the mix in order to be effective. Every successful marketing video does at least one of the following things very well: educates the audience, captivates viewers using solid entertainment, or serves as inspiration for the target audience. This is the video content that gets reactions and shares, so this is what you should be aiming for.
Establish your audience
Once you have your goal in mind, figure out your target demographic. Put yourself in their place and try to envision what you’d want to see when watching a video.
Everything you do (whether it’s writing content, picking the actors or filming the actual thing) should be crafted with the targeted audience in mind.
Your video needs to be the answer to their questions or at least clear some of their most common misunderstandings.
Your video marketing campaign is not going to be successful unless you give your audience something that it wants, or at least appreciates.
Create your promotional videos
Now that you have your goal and your buying personas, it’s time to get busy.
Depending on your budget and the production quality that you’re aiming for, you might (or might not) have the means to invest in an in-house videographer.
Fortunately, video advertising does not need to break your bank. We witnessed quite a lot of success stories of video marketing campaigns that started with a $5 Fiverr video. Whatever you end up doing, make sure you met the minimum acceptable level of quality.
Here are a few more pointers about content to help you along:
- Include a call to action. All your work is in vain if you end the video with a black screen. Don’t forget to include some kind of call to action to monetize. If you’re doing for brand awareness reasons, at least end it with your business contact information.
- Video marketing is by far the best way to build your brand online, and get tons of new customers knocking on your door, either you are a consultancy agency, or just sell video marketing services online, you know the importance of having great videos online that can represent your brand or your clients brand.
- And this is just the tip of the iceberg because lately more and more small businesses are demanding video marketing services to promote their business and services online and ultimately acquire more customers from having pro-quality videos on youtube or other video platforms.
If you are just starting out in video marketing, or you are an experienced video editor and marketer, the following information will make your job way easier.
The Problem and solution for video marketers…
Since I had been involved in video marketing, I had to dedicate a lot of time to learn
The video editing software other professionals use in this space…
And this can take months in a row to learn how to use them (and you just understand the basics)
But it’s way more complicated than it seems because of this professional software such as:
Adobe After Effects and Adobe Premiere Pro are dedicated to true professionals that are paid handsomely to spend days and months getting a video done for clients.
But we are looking for speed and efficiency (not to spend months learning complicated video editing platforms)
So back in the days, when those were the only options available, I had to learn them from scratch, but these days things are starting to look way easier.
There is a cool Video Editing App called VideoRobot, that I told you about countless times that allows you to create Stunning Videos for your company or for your clients with commercial rights.
Whatever Business You’re In,VideoRobot Is Here To Help YOU!
This is the ALL-Inclusive Easy to use Video App that lets you generate thousands of videos specially designed for local businesses with DFY Templates, so you don’t need any video editing skills at all!